I frequently got asked; based on today’s real estate market how do you maintain such a high level of occupancy and still avoiding price reductions to meet other players in the market?! Why Danat Qatar is always a step ahead?! Why it’s different?
Well, as Jeff Bezos said: “The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, “why not?!””
No doubt that the real estate market gets affected almost by any turbulence that might occur wither related to the global economic status or the regional political circumstances, at such times a price war flame starts to glow between investors and especially small investors in most of the real estate markets.
Such price war results in having a long list of undesired consequences for your business, where some investors biggest ambitions is to break even; to reach there some serious moves needs to be taken such as: dropping revenues by rates adjustment, reducing services by layoffs, extends response time in attending maintenance issues, and on goes the list until your standards becomes your biggest enemy! And from my perspective once you lose your business identity which was set based on your standards in the first place, then you’re no longer a threat in the market.
Only few are those who are willing to take the initiative to priorities there adaptive business mentality, client’s expectations, customer loyalty, brand identity, and raise the standards’ bar higher whenever a challenge pops up.
Starting from our confidence in Qatar’s leadership under H.H Sheikh Tamim Bin Hamad and our trust in the strength of our economy, we at Danat Qatar adopted a business mentality to go forward and against all odds, we know there will be a lot of waves to ride but we are confident that at the end we will reach coast and for us our destination is Qatar’s vision 2030 where our aim is being an efficient contributor in our country’s story of success & legacy.
In September 2018 only few months after the siege we launched one of our mega projects “Alfardan Gardens 8” offering a variety of residential types and against all market expectations it was a big hit; and within 2 months from now we are launching the biggest project we’ve ever built “Alfardan Gardens 9” with over 265 residential units including 11 building and more than 130 villas, and more projects are ongoing for the next couple of years. While others are struggling with price war, we will be the homeland for those who are seeking a premium lifestyle of choice.
A key element to keep our company on the right track of success is having the right people on top of the right positions, my colleagues regardless their grading are the pumping heart of this company, and we make sure that they know that their efforts are appreciated and that they works with us and not for us.
Finally, we segmented our target market needs and then we enhanced the tools to present it to them in the best way possible because when you are already providing a high end service it comes to the minor details that made the deference.